Phone Number Swap & Website Number Pool
A phone number swap is different than a static phone number as we are able to trigger a certain action that will swap out the original number to our call tracking number. An example of this is if we are looking to see how many calls a business gets from our Google Ads. When a potential customer clicks on the Google Ads and goes to our customer’s website, we want to swap out or (number swap) so we are able to see how many calls a customer is receiving through Google Ads.
There are many triggers that can be set up:
Google Paid, Yahoo Paid, Bing Paid, Search Paid All
Web Referrals
Landing Page or URL Parameters
Direct
All Visitors Regardless of Source
Swapping numbers is a very direct way to understanding which marketing platform is contributing to a customers customers.